Our Expertise Drives
Innovation

We specialise in the rapid engineering and development of sustainable electrified
propulsion systems, offering turnkey capabilities, unmatched expertise and a
collaborative, simulation-led approach.

THE WORLD’S ONLY
ELECTRIFIED PROPULSION
FOCUSED CONSULTANCY

Our agile, cutting-edge team has extensive capabilities and experience in motor development,
power electronics, development and testing, mechanical and control system engineering,
and more.

YOUR GLOBAL
ELECTRIFICATION PARTNER

Our unique blend of cross-sector expertise and technical capability allows us to support
customers globally with a vast array of electrification projects,
spanning land,
sea and air.

Home-banner-1

Our Expertise Drives
Innovation

We specialise in the rapid engineering and development of sustainable electrified
propulsion systems, offering turnkey capabilities, unmatched expertise and a
collaborative, simulation-led approach.

Home-banner-2

THE WORLD’S ONLY
ELECTRIFIED PROPULSION
FOCUSED CONSULTANCY

Our agile, cutting-edge team has extensive capabilities and experience in motor development,
power electronics, development and testing, mechanical and control system engineering,
and more.

Home-banner-3

YOUR GLOBAL
ELECTRIFICATION PARTNER

Our unique blend of cross-sector expertise and technical capability allows us to support
customers globally with a vast array of electrification projects,
spanning land,
sea and air.

What We DO

The pursuit of propulsion innovation has driven us for more than 15 years. Leveraging our expertise in conventional transmission system engineering, we’re now helping our customers across the globe develop cutting-edge electric powertrains.


Our dynamic, system-level approach allows us to support projects of any size no matter the sector or energy source, from small-scale troubleshooting to turnkey, full system delivery with expertise including:

Systems Engineering

Rapid Engineering Development

Electrification Strategy Planning

Turnkey Prototyping

Intellectual Property Generation

OUR CORE CAPABILITIES

Motor Development

We easily support applications of all sizes, from small actuators to high-power traction machines. Applying our skills across axial, radial and transverse flux machines, we deliver optimised, multi-attribute solutions that seamlessly integrate with supporting subsystems.

Power Electronics development

Our blend of hardware and software expertise enables us to create robust and effective prototype solutions from standalone high-power inverters for commercial vehicles to integrated motor drives for aerospace. We are experienced in electrical architecture development as well as subsystem engineering and optimisation.

control engineering

From optimised shift control to vehicle level propulsion supervisory systems, our control systems experts develop solutions for the most challenging applications and markets. Supported by robust digital-twin based verification and state-of-the-art HIL facilities, our control team has a proven record on delivering turnkey software programmes.

 mechanical engineering 

We tackle an array of mechanical challenges from geared actuators for prosthetics to highly optimised geartrains for automotive to integrated powerpacks for infantry fighting vehicles. Our business was founded and built upon the excellence of our mechanical engineering skillset, which has grown and adapted to solve today’s most complex challenges across land, sea, air and space.

 development & testing 

Where virtual meets physical. We provide flexible and intelligent build, test and development services that support characterisation and validation of electromechanical systems. Our people, expertise and facilities combine to provide a world-class development centre, delivering turnkey projects from design to validation.

Led by our award-winning technical teams with decades of diversified experience, we have innovated and progressed many of the leading technologies in the electrified mobility space.

 

We use a simulation-driven approach, supported by our in-house development testing. This provides our customers and partners with the most advanced, cost- and time-effective consulting and engineering development services. No matter the industry or phase of a project, our methodology can be applied to deliver original, optimised solutions to solve today’s most difficult electrification design, development and test challenges.

where we work

Electrifying the Future of Flight

We’re bringing eVTOL or hybrid propulsion for fixed or rotary wing applications to your next project. Our system architecture selection toolset can deliver the high power density and efficiency that aerospace demands, no matter the technology readiness level.

Capability Sheet

Electrifying the Future of Automotive

Automotive is where our legacy began. From intricate NVH optimisation to complete system efficiency and thermal performance development, we understand the sub-system interactions across motor, transmission and power electronics that unlock true 3-in-1 system potential.

“DSD's work throughout was of a very high standard. They communicated clearly and gave us utmost confidence that the right actions were being taken. The requests that we made for the expected deliverables were clearly understood and captured, and the project outcome aligned with exactly what we wanted.”

- Research manager, New Electric Vehicle OEM

Electrifying the Future of Freight

From last mile electrification to long-haul freight solutions fuelled by sustainable energy sources, our system-level approach to cross-platform electrification delivers rapid, turnkey prototypes for e-axles, electric drive units and supporting systems.

Capability Sheet

“Great staff, great collaboration, great communication from a very supportive and knowledgeable team. Extremely organised and willing to help with engineering direction and suggestions, outside of just running the test itself.”

- Validation engineering supervisor, Leading Global EV Tier 1

Electrifying the Future of Defence

Whether hybridising light tactical vehicles, designing main battle tank powerpacks or helping prepare the industry for unmanned and autonomous operation, we are successfully providing the most advanced propulsion and actuation technologies to global defence OEMs and tiered suppliers.

Capability Sheet

“DSD’s speed and adaptability on our project resulted in an excellent perception from our customer, and even more importantly, of our reputation. We were delighted to show our end-customer a brand new product in such a short time, proving how flexible and easy to work with DSD is.”

– VP of Engineering, Leading Global Defence Tier 1

Electrifying the Future of Surface and Submerged Vessels

Whether outboard, in-torpedo or in-hull, our sustainable system level hybridisation and electrification approach successfully drives performance from motorboat to industrial ferry applications.

Electrifying the Future of Off-Highway

We bring our expertise to a wide variety of machinery applications, including forestry, agriculture and mining, among others. Our system-level approach overcomes challenges and results in the successful hybridisation and full electrification of propulsion and actuation systems across a wide variety of industries and technologies.

Capability Sheet

“DSD provided us with a good demonstration and thorough review of our new platform upon collection. We value their prompt responses and turnaround time, and look forward to working with them soon to further enhance our product.”

– Chief engineer, Leading Global Off-Highway OEM

Electrifying the Future of Energy

With a focus upon whole system efficiency and sustainability, our approach to engineering challenges makes us perfectly suited for the renewable energy sector. From wave to wind, we look after every watt in support of a carbon neutral future.

Electrifying the future

Our capabilities allow us to deliver across a broad range of applications, from intricate gearsets optimised for prosthetic limbs to high speed, zero lubrication gearsets for commercial space-launch systems. No matter the electrification or torque transmission challenge, we have the expertise to drive your innovation.

As pioneers in the electrified mobility space, we recognize the need for consistent innovation across every industry, which is why you’ll find our technologies in a wide variety of transportation sectors:

Aerospace

Electrifying the Future of Flight

We’re bringing eVTOL or hybrid propulsion for fixed or rotary wing applications to your next project. Our system architecture selection toolset can deliver the high power density and efficiency that aerospace demands, no matter the technology readiness level.

Capability Sheet

Automotive

Electrifying the Future of Automotive

Automotive is where our legacy began. From intricate NVH optimisation to complete system efficiency and thermal performance development, we understand the sub-system interactions across motor, transmission and power electronics that unlock true 3-in-1 system potential.

“DSD's work throughout was of a very high standard. They communicated clearly and gave us utmost confidence that the right actions were being taken. The requests that we made for the expected deliverables were clearly understood and captured, and the project outcome aligned with exactly what we wanted.”

- Research manager, New Electric Vehicle OEM

Commercial Vehicle

Electrifying the Future of Freight

From last mile electrification to long-haul freight solutions fuelled by sustainable energy sources, our system-level approach to cross-platform electrification delivers rapid, turnkey prototypes for e-axles, electric drive units and supporting systems.

Capability Sheet

“Great staff, great collaboration, great communication from a very supportive and knowledgeable team. Extremely organised and willing to help with engineering direction and suggestions, outside of just running the test itself.”

- Validation engineering supervisor, Leading Global EV Tier 1

Defence

Electrifying the Future of Defence

Whether hybridising light tactical vehicles, designing main battle tank powerpacks or helping prepare the industry for unmanned and autonomous operation, we are successfully providing the most advanced propulsion and actuation technologies to global defence OEMs and tiered suppliers.

Capability Sheet

“DSD’s speed and adaptability on our project resulted in an excellent perception from our customer, and even more importantly, of our reputation. We were delighted to show our end-customer a brand new product in such a short time, proving how flexible and easy to work with DSD is.”

– VP of Engineering, Leading Global Defence Tier 1

Marine

Electrifying the Future of Surface and Submerged Vessels

Whether outboard, in-torpedo or in-hull, our sustainable system level hybridisation and electrification approach successfully drives performance from motorboat to industrial ferry applications.

Off-Highway

Electrifying the Future of Off-Highway

We bring our expertise to a wide variety of machinery applications, including forestry, agriculture and mining, among others. Our system-level approach overcomes challenges and results in the successful hybridisation and full electrification of propulsion and actuation systems across a wide variety of industries and technologies.

Capability Sheet

“DSD provided us with a good demonstration and thorough review of our new platform upon collection. We value their prompt responses and turnaround time, and look forward to working with them soon to further enhance our product.”

– Chief engineer, Leading Global Off-Highway OEM

Renewable Energy

Electrifying the Future of Energy

With a focus upon whole system efficiency and sustainability, our approach to engineering challenges makes us perfectly suited for the renewable energy sector. From wave to wind, we look after every watt in support of a carbon neutral future.

Other

Electrifying the future

Our capabilities allow us to deliver across a broad range of applications, from intricate gearsets optimised for prosthetic limbs to high speed, zero lubrication gearsets for commercial space-launch systems. No matter the electrification or torque transmission challenge, we have the expertise to drive your innovation.

Engage Us in ElectriFIcation

Ready to talk about your project? Great, reach out and let's get started.

who we are

We are nothing without our people.

From leadership to heads of function, technical specialists to graduate engineers and interns, what we do for our customers and the industries they serve would not be possible if it wasn’t for the dedication and tireless pursuit of “what’s next” from our global team over the last 15 years.

Mark Findlay

CEO

Jon Brentnall

President (US)

Lee Sykes

Chief Commercial Officer

Jason Allen

Managing Director (UK)

David Kelly

Chief Technical Officer

James Mitchell

Head Of Projects

Rob Smith

Head Of Function, Development & Test

Gordon Jackson

Head Of Function, Mechanical Engineering

David Sherlock

Finance Director

James McGeachie

Head Of Function, Electrified Powertrain

Jason Allen

Managing Director (UK)

Amie Freemantle

Head of HR

Pedro Zabala

Head Of Function, Control Systems

Jason Schneider

Chief Engineer, Electrified Powertrain

David Sherlock

Finance Director

Jon Brentnall

President (US)

Ben Chiswick

Director, Engineering Business Development

Mohsen Aligoudarzi

Director, Control Systems

Rob Hoffman

Director, Development & Test

James Major

Director, Mechanical Engineering

Amie Freemantle

Head of HR

News And Events

Press Release / 08 October 2024 / Europe / APAC

Drive System Design strengthens global mobility leadership with its expanded Electrified Powertrain capabilities

Drive System Design (DSD), a leading engineering and mobility consultancy, has expanded its capabilities by acquiring the assets of Midlands-based engineering consultancy Lyra Electronics. This strategic move significantly enhances DSD’s […]

Read More
Press Release / 17 September 2024 / Europe / APACGlobal

Drive System Design (DSD), a Hinduja Tech Company, Showcases its Electrification Prowess at IAA Transportation 2024

Drive System Design (DSD), a leading engineering consultancy and a key subsidiary of Hinduja Tech acquired in December 2022, is poised to showcase its latest advancements in electrified propulsion systems […]

Read More
Blog / 15 May 2024 / Europe / APACGlobalNorth America

How powder metal gears can reduce costs and emissions in EV production

Lee Rogers, Principal Engineer – Electrified Propulsion, at Drive System Design (DSD), outlines how powder metal gears can support EV production and how DSD’s work with industry-leading materials specialist Alvier […]

Read More
Blog / 19 April 2024 / Europe / APACGlobalNorth America

Listen closely: NVH Analysis

High-frequency abnormal noises continue to pose challenges to engineers when developing electric and hybrid vehicles. Jordan Craven, our Senior Engineer, and Rob Hoffman, US Director of Development and Test, recently […]

Read More
Blog / 10 April 2024 / Europe / APACGlobalNorth America

Celebrating a decade of innovation: DSD’s 10th anniversary in the US

This year marks a significant milestone for Drive System Design (DSD) as we celebrate the 10th anniversary of our US business. A decade ago, we embarked on a journey to […]

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Media Coverage / 01 September 2023 / Europe / APACGlobal

Achieving Net Zero: How DSD is Driving Towards a Greener Future in Road-Transport and Beyond

DSD’s Richard Dunne examines the significance of getting to net zero and the importance of looking beyond the automotive sector to achieve it. Though there is no one size fits […]

Read More
Press Release / 06 June 2023 / Europe / APACGlobalNorth America

DSD projected to grow 7-fold in off-highway space this year, as it makes debut at iVT Expo

Drive System Design (DSD), a global specialist in the engineering and development of electrified propulsion and actuation systems, is projecting a significant increase in its off-highway work this year, from […]

Read More
Blog / 13 December 2022 / Europe / APACGlobalNorth America

The Road to Electrification: Build it or Buy it?

It’s truly an exciting and highly opportunistic time for engineers, as we build out an entirely new energy ecosystem on a global scale, full of uncharted territory and exhilarating challenges. […]

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Press Release / 06 December 2022 / Europe / APACGlobalNorth America

Hinduja Tech Acquires Drive System Design, Expands Leadership in the Global eMobility Industry

CHENNAI, India – December 6th, 2022 – Hinduja Tech (HT), a world-class engineering services company, acquired Drive System Design (DSD), an award-winning and globally trusted engineering consultancy known for developing innovative […]

Read More
Press Release / 21 October 2022 / Europe / APACGlobalNorth America

Drive System Design and Alvier Mechatronics Establish Joint Operating Agreement to Provide Sustainable Electrified Propulsion Solutions

Drive System Design (DSD), a company specialising in the rapid engineering and development of electrified propulsion systems and Alvier Mechatronics, an engineering service company with special competence in advanced materials […]

Read More
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Let’s create something great together. Interested in learning more about how Drive System Design can support your next electrification project? Get in touch with us below.

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